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pr campaign



Duke of Edinburgh’s International Award


May, 2019


Media relations, public relations strategy


case sudy

Challenge & Solution

Goodwork launched the #WorldReady campaign for the Duke of Edinburgh’s International Award that operates in more than 130 countries. We focused on eight countries to strategise, compile case studies and pitch to journalists eventually securing media coverage that highlighted the incredible work young people are doing across the world.

At the culmination of the #WorldReady global media effort, we placed a feature spread in Forbes Middle East during the Global Education and Skills Forum in Dubai.