— pr campaign
Duke of Edinburgh’s International Award
Media relations, public relations strategy
— case sudy
Challenge & Solution
Goodwork launched the #WorldReady campaign for the Duke of Edinburgh’s International Award that operates in more than 130 countries. We focused on eight countries to strategise, compile case studies and pitch to journalists eventually securing media coverage that highlighted the incredible work young people are doing across the world.
At the culmination of the #WorldReady global media effort, we placed a feature spread in Forbes Middle East during the Global Education and Skills Forum in Dubai.