Vitae London

How my social enterprise has raised finance and generated income.

Will Adoasi, founder of Vitae London, spoke to about his ethical social enterprise.

Vitae London works within several Sub-Saharan African provinces to help give children access to education. For example, with every watch sold from the new Elmington collection a child is gifted a solar lamp from local charity Pen to Paper Ghana. This means the children don’t have to travel for hours or burn harmful fuels in order to study in the evenings.

Just under four years ago my watch brand Vitae London was birthed. It was created by combining my passion for fashion and elegant products with my passion for compassion and the content of Africa.

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