This is Dementia

Telford woman’s T-shirt social enterprise fighting dementia stigma.

A woman who hails from Shropshire has set up a social enterprise selling T-shirts to fight dementia.

Lizzie Perry, who was born and raised in Priorslee, Telford, founded This is Dementia following her father’s diagnosis of frontotemporal dementia – a condition that can cause staring and speech impairment, at the age of 58.

As a quick and visual solution to people’s behaviour, the 27-year-old had a T-shirt printed which read ‘Sorry for staring, it’s just my dementia’ which proved to be an instant help.

It allowed her family to relax when they were out in public and put concerns of strangers at ease.

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