Cancer survivor turns his hairy passion into a startup doing good.
Beard enthusiasts can ensure their facial hair both looks and does good thanks to a new grooming brand launched by a cancer survivor.
ThatchFace was founded by Ben Cleaver, who knew from the outset he wanted his beard care brand to be about more than just a great product. So he will donate ten per cent of all profits to charity; a decision influenced by a cancer diagnosis he received when he was 21.
In 2009 Ben, who was in the final year of his degree studying Marketing at De Montfort University, was diagnosed with testicular cancer. Following surgery to remove the original tumour, he then underwent a nine-week course of chemotherapy to cure the remaining cancer that had spread to his groin.
The surgery and treatment were successful, but it was an experience Ben has never forgotten and it provided the driving force behind his decision to set up his own business and donate one tenth of profits to male cancer charities.