Social enterprise evolution

Social enterprises evolving to customers’ needs.

Social enterprises shun sob stories, focus on developing products.

A poster of a sad-eyed girl studying in a dusty classroom is displayed next to a table of colourful handicraft in a quiet corner of a shopping mall.

The salesman plays on your sympathy and tells you that proceeds of each sale supports the education of poor children in a third-world country.

Some local businesses shun these methods and are choosing not to brandish their social objectives, focusing instead on building their products first.

Case in point is local designer-jeweller Eden + Elie.

Started two years ago, the business sells intricately handcrafted beaded necklaces and bracelets online and at shops in Orchard Road and the Singapore Botanic Gardens..

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