Fizzably different: the ethical cola brand that’s transforming the world’s most popular soft drink.
Cola isn’t usually associated with ethical business, but one brand is going back to the drink’s roots, reimagining what a cola company can look like. Karma Cola co-founder Simon Coley explains why fizzy drinks don’t have to leave a bad taste in your mouth.
Among the ingredients listed on cans of Karma Cola is ‘natural cola flavour’. So you use real cola, from cola nuts?
That’s right. Cola is known throughout the world but usually no connection is made to the fact that it’s a plant, not just a synthetic flavour. It has been used for thousands of years in folk medicine and rituals.