How The Big Issue Shop has helped Jollie’s Socks step forward.
Founder Ed Vickers reveals what inspired him to kit out homeless people’s feet across the country.
Socks are essentials that are often taken for granted – but take a moment to imagine walking a mile in a homeless person’s shoes and you’ll view them in a different light.
That’s what Ed Vickers realised while he was volunteering at a homeless shelter in Exeter as he completed a bioscience degree at the city’s university in 2012.
Fast forward six years and he is the founder of Jollie’s Socks – a social enterprise with a simple ethos. For every pair of their colourfully patterned and ethically manufactured unisex socks sold they send a pair to a homeless shelter near you.