Socially Conscious Shopping: Vivid Roots.
“No one has ever become poor by giving.” It’s the statement you’re greeted with when you first enter the Vivid Roots website…and it’s enough to stop you, make you think, and AGREE. What’s wrong with giving? Nothing – only good can come from it!
So Vivid Roots has set out to change the world by encouraging everyone to “live vividly”…in turn making the world a better place. How? Every t-shirt purchase provides struggling people without the very basics of life (clean water) with just that – clean water FOR LIFE! In a world where about 1 billion people, or 1 in 6, are missing out on access to clean water, this is clearly an initiative worth getting behind.