This social enterprise is reviving a lost love for Phulkari handicraft while empowering rural women artisans.

Virsā is all about protecting and furthering the ‘viraasat’, legacy, and heritage of our nation with an objective to spread awareness about Phulkari not only as a handicraft but also as a traditional art form.

Phulkari is a centuries-old embroidery tradition of the northwestern part of undivided, pre-1947 Punjab. It flourished during the relatively peaceful reign of Maharaja Ranjit Singh prior to 1849, when Punjab fell to the British in the second Anglo-Sikh War.

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