The Big Issue becomes first resellable magazine with Pay It Forward launch.
Magazines will come with scannable QR codes allowing readers to pass copies to friends who can pay the original vendor for it.
Gary Lineker and Roger Daltrey may be poles apart on the Brexit debate. But there is a way to bring them together – with The Big Issue, of course!
The sporting and rock titans have put their differences aside to back our new initiative that will ensure our hard-working vendors earn even more money.
We’re calling Pay It Forward, the world’s first resellable magazine. With the help of digital bank Monzo, Big Issue magazines will come with individual, scannable QR codes that allow readers to pass magazines on to a friend who can then scan it to pay the original vendor again.