Branched Crisps: Food with a Social Cause.
Supermarkets are stuffed with products that claim to be “guilt-free” for all manner of reasons. Very few however have the power to truly lighten your conscience. For a snack that does real good for both the world and your body, go for Branched Crisps.
Branched Crisps is the brainchild of a group of students from King’s College London with the help of Enactus, a non-profit organisation that invests in students’ social entrepreneurship projects. The students wanted to tackle a problem in their own neighbourhood. They zeroed in on New Covent Garden Market, the largest wholesale produce market in the country.
New Covent Garden supplies 40% of all fruit and veg that is eaten outside the home in London, i.e. in restaurants, schools, and hospitals. However not everything that passes through the market doors meets buyers’ strict cosmetic standards.