The Escapist: Oddbox co-founder Deepak Ravindran.

Deepak Ravindran, co-founder of Oddbox, on starting a business that loves all veg.

IN 2015, I decided to quit my investment banking career, having worked in financial services for 13 years. I wanted to start something that solved a real problem affecting people’s daily lives.

On a holiday to Portugal, my wife and I came across an imperfect-looking tomato that tasted divine. We were puzzled as to why fresh produce in the UK’s supermarkets looked so perfect but didn’t taste as good.

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