Laughing Man Coffee

Drinking for a Cause: Hugh Jackman’s Laughing Man Coffee.

The actor’s company seeks to help coffee farmers around the globe.

It sounds like the plot of a new X-Men movie: Hugh Jackman is trying to use all of his super powers to help people around the world and save the planet.

But this isn’t a story line, Jackman (not Wolverine) several years ago started the fair trade coffee company, Laughing Man, which helps support coffee farmers. “The moment that things started to happen for me film wise, I was also reading things like Banker to the Poor by Muhammad Yunus, who won the Nobel Peace Prize, and Paul Newman’s Shameless Exploitation in Pursuit of the Common Good,” he remembers. “It struck me that doing a social business was probably the best way to use the profile of someone in my position. So I had that in my head before I know what that business was going to be. I went on a trip with World Vision—we were doing a video about fair trade coffee and the impact that it has on the growers and on the farmers—and from that moment I started to think, OK I have to do something for these farmers and growers.”

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