London pub pop-up aims to be world’s most ethical.
An ethical pub has just launched in London’s Shoreditch that aims to ensure that everything you can buy and use there has a positive environmental and social impact.
Launched by The Better World Group, The Green Vic only uses ethical suppliers, mainly nonprofits and social enterprises, for everything from the beer it serves, to the cleaning materials used and the food on offer. It is starting as a three-month pop-up on Great Eastern Street with the goal of gaining investment to open a permanent site early next year.
The bar stocks drinks that support over 40 individual non-profit charities with the menus listing key information on each organisation and their work. Examples include Brewgooder, which donates its profits to clean water projects in Africa via The One Foundation, and Ginerosity, which supports disadvantaged young adults worldwide.