Social enterprises evolving to customers’ needs.
Social enterprises shun sob stories, focus on developing products.
A poster of a sad-eyed girl studying in a dusty classroom is displayed next to a table of colourful handicraft in a quiet corner of a shopping mall.
The salesman plays on your sympathy and tells you that proceeds of each sale supports the education of poor children in a third-world country.
Some local businesses shun these methods and are choosing not to brandish their social objectives, focusing instead on building their products first.
Case in point is local designer-jeweller Eden + Elie.
Started two years ago, the business sells intricately handcrafted beaded necklaces and bracelets online and at shops in Orchard Road and the Singapore Botanic Gardens..