Rubies in the Rubble

Condiments with a conscience: Delicious Ketchup, Mayo and Relishes from Fruit and Veg headed to landfill.

When Jenny saw the amount of discarded produce at fruit & veg markets across London she started reading up about the food waste problem.

Over 1/3 of produce never reaches our plates. This is equivalent to 1.3billion tonnes of food worldwide every year. Delicious mangoes, tomatoes and more are discarded and head to landfill, often because they don’t look right. An estimated 20-40% of UK fruit and vegetables are rejected before they reach the shops.

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