— ongoing pr
fungal infection awareness
Client
GAFFI
Date
2013 onwards
focus
Awareness
work
Media Relations, PR strategy
Solution
— case study
Challenge & Solution
Since 2013, Goodwork has supported the Global Action Fund for Fungal Infections (GAFFI) on publicising their research regarding fungal disease treatment and creating common awareness of fungal disease. Significant earned media coverage has been secured for GAFFI, including BBC Breakfast, Reuters, The Telegraph, The Wall street Journal, and more.
In the middle of 2021, we helped GAFFI raise awareness about the deadly “black fungus” affecting COVID patients in India and surrounding countries known as mucormycosis. We worked to position GAFFI as a resource for knowledge and expertise on this fungal disease, which resulted in professor David Denning being interviewed by multiple national and international publications.
