Fair Necessities Appeal.
Appeal to aid smallholder farmers.
A new fundraising appeal is aiming to help smallholder farmers in some of the world’s poorest countries grow their way out of poverty. The Fair Necessities appeal, led by fair trade organisation Traidcraft, is running for three months with the Government matching every pound raised through public donations.
In countries including Bangladesh, regions of India, and in East Africa, Traidcraft works with smallholder farmers to teach them more effective cultivation techniques, as well as better business practices to help them grow more crops and earn more money.
International Development Secretary Justine Greening, who is supporting the appeal, said: “Around 28 million people in Bangladesh live in extreme poverty, unable to access the basic necessities that so many of us take for granted.
“Traidcraft’s Fair Necessities Appeal will help smallholder farmers around the world support themselves to escape poverty.
“By matching public donations to the appeal pound-for-pound, we can give isolated farming households in Bangladesh the skills, equipment and services they need to boost their incomes, improving the quality of life of thousands of people for good.”
The appeal was launched as a survey by Traidcarft revealed six out of 10 people in the UK said they could not go a day without access to the internet – a stark contrast to the necessities of those living in developing countries, Traidcraft said.
Larry Bush, marketing director at Traidcraft, added: “During a very recent trip to Bangladesh, we asked farmers what their top necessities in life were and they listed things like electricity, irrigation systems for the fields, and food on the table. This contrasts greatly with the necessities we in this country consider to be important.
“Traidcraft works in some of the world’s poorest countries and we really are changing lives. We’re giving people who may live in small shelters and farm tiny pieces of land a future, equipping them with the knowledge and skills to build better lives.”
To donate to the appeal, visit http://www.traidcraft.co.uk/donate-now.
The above article first published on charitytoday.co.uk on Jan 9th, 2015.