PRCA Ethical Champions Awards nomination.

Goodwork were delighted to be nominated in the ‘Very Small Agency’ category in the recently launched PRCA Ethical Champions awards held on Tuesday 27th March. The awards are aimed at celebrating the PR and communications agencies that are ethical and proud of it.

Ethical Champions are the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the PR and communications industry.

The numerous criteria to be met to be nominated included:

What does it take to be an Ethical Champion?

You must demonstrate the following four key attributes:

Staff welfare

Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

Ethical account management

Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

Recruitment and retention

How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

Ethical business practices

What structures do you have in place to ensure that the way that you do business is as ethical as possible?

Goodwork – nominated in ‘Very Small Agency’ category.